Prepare & test
Read the full label. Perform the allergy-alert test before every use and a strand test to check your shade. Protect clothing and wear gloves.
💝 Welcome to Elowenna!
🎁 New Deals Every Week
🏆 Trusted by 50,000+ Customers 💯
💝 Welcome to Elowenna!
🎁 New Deals Every Week
🏆 Trusted by 50,000+ Customers 💯
💝 Welcome to Elowenna!
🎁 New Deals Every Week
🏆 Trusted by 50,000+ Customers 💯
💝 Welcome to Elowenna!
🎁 New Deals Every Week
🏆 Trusted by 50,000+ Customers 💯
💝 Welcome to Elowenna!
🎁 New Deals Every Week
🏆 Trusted by 50,000+ Customers 💯
💝 Welcome to Elowenna!
🎁 New Deals Every Week
🏆 Trusted by 50,000+ Customers 💯
💝 Welcome to Elowenna!
🎁 New Deals Every Week
🏆 Trusted by 50,000+ Customers 💯
💝 Welcome to Elowenna!
🎁 New Deals Every Week
🏆 Trusted by 50,000+ Customers 💯
💝 Welcome to Elowenna!
🎁 New Deals Every Week
🏆 Trusted by 50,000+ Customers 💯
💝 Welcome to Elowenna!
🎁 New Deals Every Week
🏆 Trusted by 50,000+ Customers 💯
💝 Welcome to Elowenna!
🎁 New Deals Every Week
🏆 Trusted by 50,000+ Customers 💯
💝 Welcome to Elowenna!
🎁 New Deals Every Week
🏆 Trusted by 50,000+ Customers 💯
Bring color into your at-home routine. Instant Dye Shampoo offers seven shades to explore, from everyday neutrals to a more expressive finish.

Deep, warm, light or bold. Explore all seven options below.







Shade images are a guide. Your starting color, hair condition and application affect the result. A strand test helps you preview your shade.
A pump bottle keeps dispensing straightforward. Choose a shade for cosmetic gray coverage or a change of tone, then follow the package directions for application and timing.
Read the full label. Perform the allergy-alert test before every use and a strand test to check your shade. Protect clothing and wear gloves.
Dispense and distribute as directed on the packaging. Follow the specified application method and processing time; do not leave on longer.
Rinse thoroughly according to the directions, then dry and style. Assess your finished color in natural light.
One 200 ml bottle of Instant Dye Shampoo in your selected shade.
No. This is a hair-coloring product intended to change the appearance of hair. It does not restore natural pigment or reverse the biological cause of gray hair.
Results vary with your starting color, previous coloring and hair condition. The shade images are illustrative. Always perform a strand test before full application.
Follow the instructions on the actual product packaging. Do not exceed the recommended processing time.
Yes. Follow the package allergy-alert testing instructions before every application, even if you have used hair color before.